The Mission

Why Not I is not just a phrase; it's a movement that subtly addresses mental health in culture. We understand that mental well-being is a vital aspect of our lives, and through our designs, we aim to spark conversations, challenge stigmas, and foster a sense of unity and understanding.

About Us
  • INSTAGRAM

    Boston Celtic and NBA Champion Derrick White (@dwhite921) proudly representing Team USA in @whynoticlo at the Paris 2024 Olympics! 🇺🇸🏀 


    #Olympian #TeamUSA #Paris2024 #WhyNotI 

    @nba @olympics @celtics @usabasketball

  • INSTAGRAM

    From the court to courtside, NBA Champion and Olympic Gold Medalist Derrick White (@dwhite921) repped the @whynoticlo ‘Views’ T-shirt alongside legends LeBron James and Bam Adebayo at the 2024 Olympics, supporting the @usabasketball women as they secured gold. 🏆 

    #MentalHealthMatters #WhyNotI #olympicgold #BeYouBeInspirational

  • INSTAGRAM

    British basketball stars rocking the popular Why Not I ‘Wave Cap’ on Sky Sports at the British Basketball league Finals

    #MentalHealthFashion #WhyNotI #BasketballStars

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